MOBILE APPLICATION DEVELOPMENT, A WORLD OF POSSIBILITIES IN THE PALM OF YOUR HAND!
It is indisputable that mobile phones occupy the place of honor as the most used device in our daily lives, and this is supported by the study carried out by HMD Global and Fly Research: in this last decade, mobile phone use has increased by 90% worldwide. Smartphones have become so essential for us that, without realizing it, they have led us to modify such basic aspects of our routine that we did in person. Instead of going to the supermarket, pharmacy, or clothing stores, just a few clicks are enough to receive the purchases in our own home. Even other activities such as enjoying the current series or even socializing, which until very recently we did from the computer, now we prefer to do from our mobile devices. This change in our habits has led companies to join this trend, developing applications that allow us to live new experiences with their products and services.
5G technology: at the gates of a new generation
Perhaps the aspect that most generates expectations around this new technology is its speed. And, although 5G technology has just begun to take its first steps, the main telecommunications companies worldwide are doing everything possible to widespread its use during 2022 and beyond. That is why during this year, we will see that more and more mobile applications will begin to take advantage of the benefits offered by this technology to get the most out of it. Such is the case of the online video game sector, whose main demands consist of faster connection speeds, as well as improvements in current wireless connections. In this sense, it is estimated that 5G technology will allow data transmission up to 100 times faster than the current 4G network, which has generated great enthusiasm among app developers and gamers. Can you imagine the advantages in other sectors?
Wallets and Blockchain: Virtual security for real assets
A trend that is well worth considering is related to the mobile payments sector. The daily use of different types of wallets is already a fact, even more so at this time when physical contact still has restrictions, and online purchases have a presence all over the world. Thus, service providers and entrepreneurs from practically any industry now have the possibility of offering their own mobile wallets, as well as including other advantages directly related to their business, such as discount coupons, gift cards, memberships, and loyalty cards, among others.
While it is true that in this industry there are already well-known and long-established services such as Paypal, Cash App, and Google Wallet, there is an emerging trend of new players in the market that, unlike the already known ones, have new functions that correspond to the new times.
For its part, we know that Blockchain technology began to gain ground within mobile applications, and with all certainty, we can affirm that it has currently managed to take its own place in this highly competitive sector. This is due to the series of advantages that allow users to make transactions in a wide variety of decentralized payment options such as cryptocurrencies, currency converters, and smart contracts in a practical and easy way while offering security by protecting personal information.
That said, everything indicates that if a business wants to join this trend, the next step they must take is to design and develop their own payment apps that allow access to users’ mobile wallets where they can pay for products with a simple click.
Instant Apps: All the benefits without taking up memory space
When it comes to the competitive and difficult medium of mobile applications, it is essential to be able to achieve a high percentage of conversions. However, to achieve this in such a dizzying and changing digital world, you only have a few seconds to attract the attention of your potential clients, persuade them to download your app, and achieve that engagement necessary for them to stay with your brand; otherwise, they will likely install another application.
During the past year, so-called instant applications represented a booming niche within industry trends. This is because they allow you to test all the functions of an application before downloading them. In addition, prospects are not required to download them to their devices, since they are capable of storing a minimum amount of data locally to run. Just a simple click on the developer’s link on their website or social networks is enough to start them. Very convenient! Don’t you think?
Foldable Devices: folding screens that are here to stay
Every year, technology titans find a way to innovate and offer the latest in technology, designing new devices that present some type of revolutionary and novel feature to their audience. In this sense, because these are precisely unprecedented teams, it is necessary to develop new ways of interacting with them. Such is the case of the Asian giant Samsung, which recently launched a revolutionary line of equipment with folding screens called Galaxy Z Fold, which has the ability to be used as phones, and when the user considers it, they can deploy their screen to transform them into a medium-sized tablet. This trend was later followed by other companies such as Motorola, LG, and Huawei. Considering that as time goes by, the prices of this equipment will become more and more accessible, we can deduce that this trend is getting closer to being the novelty of the moment. Thus, the mobile development industry is beginning to see the need to design a new type of applications that allow proper interaction and adapt to the new dual-screen devices and foldable devices, which represents a true technological and creative challenge for the developers. So, during this year, we will begin to see the first generation of applications aimed at these new devices.
Geolocation: locating new opportunities
The vast majority of mobile devices include a GPS function within their operating system, opening up many possibilities for any sector. For example, any entrepreneur or business owner can take advantage of this geolocation concept to show the user the way to all the stores in the area. Simply download the application, and it will automatically scan the location to tell you where the stores are located. Currently, we can see several examples of large companies that take advantage of this principle in their respective industries; such as Google Maps and Geotab for the transit sector, Airbnb and Booking for the tourism sector, Nike and Runtastic in sports, and even dating applications like eHarmony and Tinder.
Beacon Technology: Ubiquitous Technology
A trend that we cannot ignore is beacon technology, which has proven to be very successful when combined with the development of mobile apps. Both technologies allow users to combine online and offline experiences. Basically, these are small transmitters that are installed in airports, hospitals, shopping centers, and any other business capable of connecting to smart devices via Bluetooth. In such a way that when a user enters any of these spaces, the beacons communicate with the company apps installed on the device and send notifications in real time, related to personalized promotions, discounts, notifications, and any other important information. Beacons are already being used today by Macy’s, Apple stores, as well as Google and Aruba Networks, who take advantage of this technology for indoor navigation and advanced data storage.
Wearable Devices: garments that are also smart
A sector that allows you to explore and discover a large number of opportunities, especially in the area of health and sports, is that related to wearable devices. This is because it is very useful and practical for the user to have the possibility of gathering vital data and records in real time through smart accessories, such as bracelets and watches. Once the information is stored, and thanks to other current technologies such as Machine Learning and Artificial Intelligence, it is possible to make predictions, recommendations, and even detect serious diseases in premature stages. Consequently, we can assume that the demand for mobile applications integrated into this type of equipment will also increase. So it’s a good time to venture into this sector!
Thinking about a mobile app for your business?
As you can see, mobile application development is a very broad field that is rapidly growing and allows you to adapt the technology available on your smartphone to practically any commercial activity. Furthermore, it is well known that there is no other device closer to the general public than mobile phones. This is why large companies do everything possible to offer unique and personalized experiences to their users through their apps. We have a team of professionals who are experts in the development of mobile applications, capable of adapting the latest trends and technologies available to your company’s commercial activity, while offering you all the support and advice you need during the process. Remember that trends in mobile application design are a reflection of what users are currently looking for, and this is something that large companies know very well, which is why their apps are so successful in the market. Ready to make a difference?
It is indisputable that mobile phones occupy the place of honor as the most used device in our daily lives, and this is supported by the study carried out by HMD Global and Fly Research. Mobile phone use has increased by 90% worldwide in the last decade. Smartphones have become so essential for us that, without realizing it, they have led us to modify such basic aspects of our routine that we did in person. Instead of going to the supermarket, pharmacy, or clothing stores, just a few clicks are enough to receive the purchases in our home. Even other activities, such as enjoying the current series or even socializing, which we recently did from the computer, now we prefer to do from our mobile devices. This change in our habits has led companies to join this trend, developing applications that allow us to live new experiences with their products and services. Below, we tell you a little more about the trends in mobile applications that will set the tone during 2023. Let’s get into it!
5G technology: at the gates of a new generation
A well-worth trend worth considering is related to the mobile payments sector. The daily use of different types of wallets is already a fact, even more so when physical contact still has restrictions and online purchases have a presence worldwide. Thus, service providers and entrepreneurs from practically any industry can now offer their mobile wallets and include other advantages directly related to their business, such as discount coupons, gift cards, memberships, and loyalty cards. While it is true that in this industry, there are already well-known and long-established services such as Paypal, Cash App, and Google Wallet, there is an emerging trend of new players in the market that, unlike the already known ones, have unique functions that correspond to the recent times. For its part, we know that Blockchain technology has begun to gain ground within mobile applications. We can affirm with all certainty that it has currently managed to take its place in this highly competitive sector. This is due to the series of advantages they allow their users, such as making transactions in a wide variety of decentralized payment options such as cryptocurrencies, currency converters, and smart contracts practically and efficiently while offering security by protecting personal information. That said, everything indicates that if a business wants to join this trend, the next step is to design and develop payment apps that allow access to users’ mobile wallets, where they can pay for products with a simple click.
Instant Apps: All the benefits without taking up memory space
When it comes to the competitive and challenging medium of mobile applications, it is essential to be able to achieve a high percentage of conversions. However, to achieve this in such a dizzying and changing digital world, you only have a few seconds to attract the attention of your potential clients, persuade them to download your app, and achieve that engagement necessary for them to stay with your brand; otherwise, they will likely install another application.
During the past year, so-called instant applications represented a booming niche within industry trends. This is because they allow you to test all the functions of an application before downloading them. In addition, prospects are not required to download them to their devices since they can store a minimum amount of data locally to run. A simple click on the developer’s link on their website or social networks is enough to start them. Very convenient! Don’t you think?
Foldable Devices: folding screens that are here to stay
Every year, technology titans find a way to innovate and offer the latest technology, designing new devices that present revolutionary and novel features to their audience. In this sense, because these are precisely unprecedented teams, developing new ways of interacting with them is necessary. Such is the case of the Asian giant Samsung, which recently launched a revolutionary line of equipment with folding screens called Galaxy Z Fold, which can be used as phones. When the user considers it, they can deploy their screen to transform them into a medium-sized tablet. This trend was later followed by other companies such as Motorola, LG, and Huawei.
Considering that as time goes by, the prices of this equipment will become more and more accessible, we can deduce that this trend is getting closer to being the novelty of the moment. Thus, the mobile development industry is beginning to see the need to design new applications that allow proper interaction and adapt to the new dual-screen and foldable devices, representing a true technological and creative challenge for developers. So, during this year, we will begin to see the first generation of applications aimed at these new devices.
Geolocation: locating new opportunities
Most mobile devices include a GPS function within their operating system, which opens up many possibilities for any sector. For example, any entrepreneur or business owner can take advantage of this geolocation concept to show the user the way to all the stores in the area. Download the application, which will automatically scan the location to tell you where the stores are. Currently, we can see several examples of large companies that take advantage of this principle in their respective industries, such as Google Maps and Geotab for the transit sector, Airbnb and Booking for the tourism sector, Nike and Runtastic in sports, and even dating applications like eHarmony and Tinder.
Beacon Technology: Ubiquitous Technology
A trend we must recognize is beacon technology, which has proven to be very successful when combined with the development of mobile apps, as both allow users to combine online and offline experiences. These are small transmitters installed in airports, hospitals, shopping centers, and any other business, capable of connecting to smart devices via Bluetooth. In such a way that when a user enters any of these spaces, the beacons communicate with the company apps installed on the device and send notifications in real-time—related to personalized promotions, discounts, reports, and any other important information. Beacons are already being used today by Macy’s, Apple stores, and Google and Aruba Networks, which use this technology for indoor navigation and advanced data storage.
Wearable Devices: garments that are also smart
A sector that allows you to explore and discover many opportunities, especially in health and sports, is that related to wearable devices. This is because it is very useful and practical for the user to gather vital data and records in real-time through intelligent accessories, such as bracelets and watches. Once the information is stored, and thanks to other current technologies such as Machine Learning and Artificial Intelligence, it is possible to make predictions and recommendations and even detect severe diseases in premature stages. Consequently, we can assume that the demand for mobile applications integrated into this type of equipment will also increase. So, it’s an excellent time to venture into this sector!
Are you thinking about a mobile app for your business?
As you can see, mobile application development is a vast field that is rapidly growing and allows you to adapt the technology available on your smartphone to practically any commercial activity. Furthermore, it is well known that no device is closer to the general public than mobile phones. This is why large companies do everything possible to offer unique and personalized experiences to their users through their apps. Do you want to develop a mobile app for your business? At Develop Software, we have a team of professionals who are experts in developing mobile applications, capable of adapting the latest trends and technologies available to your company’s commercial activity while offering you all the support and advice you need during the process.
